Earlier this year we hosted our second LIFT “Life Insurance Future Thinking” Roundtable event. LIFT brings together the 20+ past winners and runners up of the ALUCA TurksLegal Scholarship and an expert panel to brainstorm solutions to issues affecting the future of the life insurance industry.
Now we are proud to present the collective thoughts of industry leaders and professionals at the coalface in our LIFT Whitepaper; “Living the Code: Engendering Trust as a Life Insurance Professional”
This year will be a milestone for the life insurance industry. More than ever before there is a major disconnect between what the community feels the life insurance industry does and what it actually does: but in 2017 the industry has collaborated to set the record straight. Part of the redress comes in the form of the Life Insurance Code of Practice, which companies adopted this July.
In this whitepaper, sponsored in partnership by ALUCA and TurksLegal, we look at the alarmingly negative perceptions of the life industry in the media and what the industry can do, particularly as these perceptions are at odds with the reality reflected in key findings of the main government regulator, ASIC.
The LIFT Group dissects the ways in which the recent Life Insurance Code of Practice can support efforts for the industry to further improve in areas that ASIC feel additional work needs to be done. The Group also wrestles with the vexed issue of trauma definitions. We reflect on the exciting new possibilities presented by social media to showcase the industry’s own interesting and authentic stories and concludes how such initiatives, united with the customer centric promises in the Code, could (if the industry harnessed them), be a watershed in changing public perceptions.
We hope you enjoy and stay tuned for more from the LIFT Group in 2019!